Entrepreneur education: the sublimation technique as a graphic innovation
Abstract
According to ABIGRAF (2018) the graphic market undergoes constant changes and technological interventions, requiring players speed of action through innovation and differentials that make the company, product / service with competitive advantage.
This study aims to present the practice of entrepreneurship conducted with a group of students of the last year of the technology course in graphic production, and this case study for research. The business plan was the marketing tool that guided this empirical study that presented as a result a viable product with expressive margins of profitability, beyond the reach of visibility beyond the boundaries of the college, where from Entrepreneurial Education concepts this project was elaborate.